Mitsubishi toped EY’s Dealer Satisfaction Index list
Ernst&Young announced the results of the Dealer Satisfaction Index for 2013/2014. Russian Dealers ranked Mitsubishi Motors as the #1 Foreign Brand for the highest dealer satisfaction. Mitsubishi was the absolute leader among all foreign brands in the categories “Dealer Network Development” and “Marketing and Advertising”. Apart from that The Company was #2 in terms of “New Car Sales”, “Dealer Communication and Feedback”, “Dealer Financing” and #4 in “Spare Parts and Aftersales”.
ROLF Holding can share Mitsubishi’s triumph. ROLF has been the official Mitsubishi distributor since 1991. We made the culture of Mitsubishi car sales; ROLF and Mitsubishi are tied together in the consumer’s mind.
E&Y has been measuring Dealer Satisfaction with Car Manufacturers and Distributors in Russia by six categories since 2009. 490 dealers representing 36 brands took part in the Survey.